Apple has announced measures to facilitate music streaming apps on its App Store within the European Economic Area in informing users about alternative methods for purchasing digital services, as part of its efforts to comply with a mandate from the European Union.
This announcement follows the EU’s imposition of a €1.84 billion ($1.99 billion) fine on the iPhone manufacturer for impeding competition from music streaming competitors through restrictions imposed on its App Store.
In March, the European Commission declared Apple’s restrictions as unfair trading conditions, demanding that it cease such practices.
Arising from a 2019 complaint by Swedish streaming platform Spotify, the Commission formally accused Apple last year of preventing Spotify and other entities from communicating with users about payment options beyond the App Store.
Apple’s latest move allows music streaming app developers to prompt users to provide their email addresses, enabling them to receive a link to the developer’s website for purchasing digital music content or services. Additionally, developers can inform users about alternative purchasing avenues and associated prices.
The company stated that this announcement grants “even more” flexibility to music streaming services, including Spotify, which commands a 56% market share in Europe.
However, Apple clarified that the Commission’s decision does not address its authority to levy commissions for the tools, technologies, and ongoing services it offers.
