iPhone deliveries in China surge by 12% in March following price reductions, marking a rebound.

In March, Apple (AAPL.O) saw a notable uptick in iPhone shipments in China, with a 12% increase attributed to strategic price adjustments by the company and its retail partners, as per data from a research institute associated with the Chinese government.

Figures released by the China Academy of Information and Communications Technology (CAICT) indicated a 12% rise in shipments of foreign-branded smartphones in March, totaling 3.75 million units compared to 3.35 million the previous year. While not explicitly naming Apple, the dominance of the company in China’s foreign smartphone market implies its substantial contribution to this growth.

The surge in Apple’s sales during March came after concerted efforts to offer discounts, with certain iPhone 15 models available at up to 10% off. These price reductions evidently spurred demand and fueled Apple’s expansion in the Chinese market. This marks a notable reversal from the sluggish start to the year, with a 37% decline in sales during the first two months of 2024, as per Reuters’ analysis of CAICT data.

For the first quarter of the year, Counterpoint research firm reported a 19% drop in Apple’s smartphone shipments in China, representing the weakest performance since 2020. The primary factor behind this decline was the introduction and successful sales of a high-end smartphone by Huawei in the preceding August.

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