Apple’s latest iPad Pro advertisement, featuring a hydraulic press crushing various creative tools before revealing the iPad Pro, received significant criticism, prompting an official response from the company.
“At Apple, creativity is at the core of everything we do, and we strive to create products that empower creatives worldwide. Our aim is always to celebrate the diverse ways users express themselves and bring their ideas to fruition through the iPad. However, we recognize that we missed the mark with this particular video, and for that, we apologize.” – Tor Myhren, Vice President of Marketing Communications at Apple.
While the controversial “Crush!” ad remains accessible on Apple’s official YouTube channel, the company has confirmed that it will not be broadcasted on television.
