Sony anticipates that the streaming platform Crunchyroll will be a key driver of growth as anime continues to gain international popularity.

Sony (6758.T) views its anime streaming platform Crunchyroll as a significant driver of growth, according to the head of its motion pictures business, as the company aims to capitalize on the expanding global popularity of anime.
“Crunchyroll is poised to be the primary catalyst for growth at SPE over the next few years,” stated Sony Pictures Entertainment (SPE) CEO Tony Vinciquerra during a strategy briefing.
Although renowned for its movies, games, and music ventures, Sony also holds a dominant position in the anime realm through Aniplex, responsible for producing the hit series “Demon Slayer,” and Crunchyroll, boasting 13 million subscribers worldwide.
The proliferation of internet access and streaming services has broadened anime’s reach, attracting a larger audience, with major entertainment companies increasingly targeting popular franchises.
The anime market is forecasted to double to $60 billion by 2030, with Crunchyroll’s expansion plans including ventures into Southeast Asia and India via Amazon Channels, which enables users to access various streaming platforms through Amazon’s interface.
Sony currently lacks a comprehensive entertainment streaming service, leveraging its identity as an independent content provider as an advantage amidst technological disruptions in the industry.
Earlier this month, Reuters reported Sony’s interest in acquiring the assets of U.S. media company Paramount Global (PARA.O), potentially bolstering its portfolio of franchises.
“Our strategy revolves around expanding our intellectual property, product offerings, and content library,” Vinciquerra commented when questioned about the company’s investment approach.

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