Apple (AAPL.O) is set to unveil its advancements in artificial intelligence integration across its software suite, featuring an upgraded Siri voice assistant and potential collaborations with OpenAI, the owner of ChatGPT, at its annual developer conference on Monday.
The stakes are higher than ever at the Apple Worldwide Developers Conference (WWDC 2024) as the tech giant aims to reassure investors about its position in the AI arena amidst competition from Microsoft (MSFT.O).
Apple faces the challenge of demonstrating the value of AI to its vast user base of over 1 billion, many of whom may not be tech enthusiasts, amidst the surge of AI innovations in Silicon Valley.
Analysts anticipate a compelling showcase from Apple to captivate consumers’ interest in AI, which has predominantly been associated with enterprise applications thus far.
While Apple has quietly utilized AI in its devices for years, particularly in features like crash detection on its watches, it has refrained from highlighting its AI capabilities compared to Microsoft’s emphasis on OpenAI.
In January, Microsoft surpassed Apple as the world’s largest company by market capitalization, and Apple’s shares have lagged behind other major tech firms this year. Nvidia (NVDA.O), a leader in AI chips, briefly overtook Apple as the world’s second-most valuable company last week, signaling a perceived shift in tech industry dynamics for some investors.
