In recent years, television technology has undergone significant advancements, marked by the widespread adoption of HD screens and higher resolutions like 4K, which are now standard across streaming services, TV networks, and gaming consoles. Despite these improvements, the uptake of 8K televisions has been slow in the past two years, indicating a need for new innovations to excite consumers in the TV market.
OLED TVs have emerged as the preferred choice for many, offering superior display quality. The technology is poised for a major upgrade in 2024 with the rise of PHOLED (phosphorescent organic light emitting diode) screens. Leading brands such as LG and Samsung are actively developing PHOLED TVs, while others are expected to follow suit. PHOLED technology replaces traditional fluorescent subpixels with phosphorescent ones, resulting in more energy-efficient TVs that deliver brighter and more vibrant displays.
Although current OLED TVs utilize some phosphorescent subpixels, the challenge of producing blue phosphorescent material has hindered widespread adoption. Universal Display Corporation claims it is now ready to mass-produce this blue phosphorescent material, paving the way for fully fledged PHOLED televisions. For consumers, this advancement promises reduced energy consumption and enhanced screen brightness.
