On Thursday, analysts will closely examine Netflix’s (NFLX.O) strategy to sustain subscriber growth following two consecutive quarters of significant increases, particularly in light of projections suggesting that benefits from addressing password sharing may taper off.
The streaming giant experienced its most robust growth since the onset of the pandemic during the latter half of 2023, attracting approximately 22 million new subscribers after implementing measures to curb password sharing worldwide.
However, the anticipated deceleration in growth stemming from the crackdown on password sharing prompts attention to other initiatives, such as the introduction of an ad-supported subscription tier and an expanding emphasis on sports content.
