The head of Mercedes Benz in China stated on Thursday that the company plans to continue investing in partnerships with Chinese entities such as internet giant Baidu. Stressing the importance of China in their global strategy, Hubertus Troska highlighted China as the most vibrant market for new energy vehicles. This announcement was made during a press conference on the opening day of the Beijing auto show, attended by Baidu CEO Robin Li as well.
During the same event, Mercedes’ sales chief, Duan Jianjun, emphasized their commitment to electric vehicles by showcasing several electric models at the show. He aimed to dispel rumors suggesting the company had abandoned electrification efforts. Additionally, it was revealed that Mercedes plans to launch the electric G-class in China later this year.
In February, Mercedes adjusted some of its sales targets for electric vehicles, pushing them back by five years, while affirming its dedication to enhancing combustion-engine models. Like other foreign automakers, Mercedes is reevaluating its strategies in response to fierce competition from local rivals who are rapidly introducing new mass-market and luxury electric vehicles. Despite facing a 12% decline in first-quarter sales in China, Mercedes remains determined to navigate the evolving automotive landscape.
